Marketing Quiz 34

1. Internal marketing means…………..
(a) Marketing to self
(b) marketing to family members
(c) Marketing to the staff members
(d) Marketing inside India
(e) Marketing outside India

2. A good and effective DSA should ………………
(a) Copy the competitor company
(b) Criticize the competitor company
(c) join the competitor company
(d) Be passive
(e) Be more effective than the competitor company

3. A DAS helps in…………….
(a) Boosting direct sales
(b) Boosting sales through the net
(c) Strengthening Indirect Marketing
(d) Strengthening Telemarketing
(e) All of these

4. Which of the following statements is correct?
(a) Marketing is not required due to globalisation
(b) Marketing causes higher expenses and losses
(c) Marketing is not required in profit-making companies
(d) Marketing sharpens the minds of the employees
(e) Marketing is a waste of time in established companies

5. A true marketing mindset requires…………….
(a) Control mindset
(b) command mindset
(c) passive mindset
(d) active mindset
(e) inert mindset

6. Modern styles of marketing are………………
(a) Telemarketing
(b) web marketing
(c) advertisements on the net
(d) e-mails
(e) all of these

7. Selling is ……………..
(a) different from Marketing
(b) a sub-function of marketing
(c) same as Marketing
(d) more then Marketing
(e) All of these

8. Good selling skills involve………….
(a) Patience
(b) perseverance
(c) empathy
(d) knowledge
(e) All of these

9. A ‘Lead’ in marketing jargon, means…………..
(a) a metal
(b) a leash
(c) a likely consumer
(d) a team leader
(e) None of these

10. Innovation means ………………
(a) Inspiration
(b) enthusiasm
(c) compensation
(d) creativity
(e) All of these

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