Marketing Quiz 25

1. Co- operative societies Act was passed in
(1) 1904
(2) 1912
(3) 1932
(4) 1948
(5) 2001

2. Marketing is best defined as:
(1) matching a product with its market.
(2) promoting and selling products.
(3) facilitating satisfying exchange relationships.
(4) distributing products at the right price to stores
(5) None of these

3. The expansion of the definition of marketing to include nonbusiness activities adds which one of these examples to the field of marketing?
(1) Proctor and Gamble selling toothpaste.
(2) St. Pauls Church attracting new members.
(3) PepsiCo selling soft drinks.
(4) Liver's donating Rs. 5 to a charity with every pack purchased
(5) None of these

4. Tom goes to a vending machine, deposits Rs. 20. and receives a Cola. Which one of the following aspects of the definition of marketing is focused on here?
(1) Production concept.
(2) Satisfaction of organisational goals.
(3) Product pricing and distribution.
(4) Exchange
(5) None of these

5.The marketing environment is Best described as being:
(1) composed of controllable variables.
(2) composed of variables independent of one another.
(3) an indirect influence on marketing activity.
(4) dynamic and changing.
(5) None of these

6. A physical, concrete product you can touch is:
(1) a service
(2) a goods
(3) an idea
(4) a concept
(5) a philosophy

7.Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments. The firm is primarily the marketer of:
(1) a service
(2) a goods
(3) an idea
(4) an image
(5) None of these

8. Which one of the following statements by a company chairman best reflects the marketing concept?
(1) We have organised our business "to make certain that we satisfy customer's needs.
(2) We believe that the marketing department must organise to sell what we produce.
(3) We try to produce only high quality,technically efficient products.
(4) We try to encourage company growth.
(5) None of these

9. The marketing concept is a way of thinking or a management philosophy that affects:
(1) only marketing activities
(2) most efforts of the organization
(3) mainly the efforts of sales personnel
(4) mainly customer relations
(5) None of these

10. If VonAir, a hairdryer manufacturer, is focusing on customer satisfaction, it will find that what consumers really want is:
(1) More watts
(2) More speed
(3) Higher heat settings
(4) Attractive hair
(5) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ]1.2 2.1 3.2 4.4 5.4 6.2 7.1 8.1 9.2 10.4[/dropshadowbox]