Marketing Quiz 24

1.Who said "If the buyer in a transaction is buying for purposes of re-sale or to further his business operations, the seller in that same transaction is engaged in whole saling" ?
(1) Davidson
(2) Philip Kotler
(3) Cundiff and Still
(4) Dr. Diya Parashar
(5) William J.Stanton

2. These type of goods are always purchased by wholesalers —
(1) Inferior
(2) Superior
(3) Huge Quantity
(4) Less Quantity
(5) Durable

3.Basically merchant wholesalers who do not provide lull services, and often provide only the minimum services is known as
(l) General Merchanise wholesaler
(2) General live wholesaler
(3) Speciality wholesaler
(4) Limited Function wholesaler
(5) None of above

4. Wholesalers make proper balance in between —
(1) Costs and profit
(2) Profit and loss
(3) Demand and supply
(4) Buyer and seller
(5) Government and roducer

5. Which is not an example of Large Scale Trading ?
(1) Speciality Shop
(2) Departmental store
(3) Super Bazar
(4) Mail order and Business Houses
(5) Shopping Malls

6.Bata showroom' is an example of-
(1) Departmental stores
(2) Multiple shops
(3) Co - operative societies
(4) None of these
(5) All of Above

7. A Restaurant may be a part of-
(1) Departmental store
(2) Super Bazar
(3) Multiple shops
(4) 1 & 2
(5) 2 & 3

8. The name of distribution channel which is run by producers directly is known as
(1) Departmental store
(2) Multiple shops
(3) Mire purchase shops
(4) MOB
(5) Small shops

9. Which business organization requires more and effective advertisement support among the following ?
(1) Departmental store
(2) Supper Bazar
(3) Multiple store
(4) MOB
(5) Ration shops

10.Among the following which business organisation have the widest scope ?
(1) Departmental store
(2) Super Bazar
(3) Chain shops
(4) Mail order business Houses
(5) Ration shops

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