Marketing Quiz 22

1. The meaning of digital marketing is
(a) selling digital goods
(b) selling calculators
(c) selling through internet
(d) All of these
(e) None of these

2. Target group means
(a) All employees
(b) short – listed group
(c) all the marketing staff
(d) sales representatives
(e) group of people likely to buy the identified product

3. The target group for Home Loans are
(a) individuals
(b) salaried Persians
(c) businessmen
(d) professionals
(e) All of these

4. Customer Service
(a) is an integral part of marketing
(b) has no role in marketing
(c) is required only by salesmen
(d) is not required by salesmen
(e) None of these

5. Public Relations is
(a)part of Customer Service
(b) part of Marketing
(c) part of Image Building
(d) All of these
(e) None of these

6. Bank assurance means
(a) Assuring to repay bank loans
(b) assuring to repay credit card dues
(c) assuring to repay home loan dues
(d) Insurance of banks
(e) selling of Insurance ( assurance) products by a bank

7. Relationship Marketing means
(a) Selling to relatives
(b) selling by relatives
(c) after sales service
(d) cross- selling
(e) All of these

8. Motivation means
(a) keeping the salesmen happy
(b) keeping the staff happy
(c) more enthusiasm
(d) more team work
(e) All of these

9. Effective communication is
(a) Not required if demand exceeds supply
(b) a sine-qua-non for marketing
(c) good vocabulary
(d) All of these
(e) None of these

10. Customisation means
(a) Products for specific customers
(b) good customer service
(c) bad customer service
(d) after-sales service
(e) None of these

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