Marketing Quiz 20

1. “POS” means ( in marketing)
(a) Preparation for Sales
(b) Point of Superiority
(c) Point of Sales
(d) Primary Outlook os Salesmen
(e) Position of Sales

2. ‘Niche’ Market means
(a) a free market
(b) a social market
(c) equity market
(d) capital market
(e) a specified market for the target group

3. A market plan is
(a) Company’s prospectus
(b) same as memorandum of association
(c) a document for marketing strategies
(d) business goals
(e) action plan for better production

4. “HNI” in Marketing means
(a) High Number influence
(b) Highly Negative Individual
(c) High Net worth Improvement
(d) high Net worth Individual
(e) High Inspired National

5. One of the following is not required for effective marketing. Find the same.
(a) Motivation
(b) Empathy
(c) Communication skills
(d)Sympathy
(e)Perseverance

6. Effective communication skills are not required in marketing if
(a)demand exceeds supply
(b)supply exceeds demand
(c)buyer is illiterate
(d)seller is illiterate
(e) None of these

7. Competition helps to
(a) Diminish sales
(b) boost sales
(c) Neutral effect
(d) All of these
(e) None of these

8. Negotiation skills help in
(a) arriving at a consensus
(b) breaking the ice
(c) carry marketing further
(d) Mutual win-win result of bargaining
(e) All of these

9. Relationship Marketing is useful for
(a) trade between relatives
(b) trade between sister concerns
(c) cross-selling of products
(d) preparing a list of relatives
(e)There is no such term as Relationship Marketing

10. Marketing is not required for which one of the following products?
(a) Corporate Loans
(b) Export Business
(c) Import Business
(d) Credit Card Business
(e) None of these

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