Marketing Quiz 19

1. Marketing in banks is
(a) a one-day function
(b) a one-man function
(c) a one –off affair
(d) All of these
(e) None of these

2. Effective marketing helps in
(a) boosting the purchases
(b) boosting the sales
(c) diversified business
(d) realization of dreams
(e) All of these

3. A ‘Buyer’s Market means
(a) buyers are also sellers
(b) sellers are also buyers
(c) there are not sellers
(d) demand exceeds supply
(e) supply exceeds demand

4. The sequence of a sales process is
(a) a call, a lead, presentation and sale
(b) a lead, a call, presentation and sale
(c) presentation, sale, lead, and call
(d) presentation, lead, sale and call
(e) sale, call, lead and presentation

5. A presentation means
(a) display of products
(b) explaining the utility of products
(c) a gift (d) display of communication skills
(e) All of these

6. A ‘lead’ means
(a) a buyer
(b) a seller
(c) a company intending to sell its products
(d) a prospective buyer
(e) a disinterested buyer

7. ‘Benchmark’ means
(a) Products line up on bench
(b) salesmen sitting on a bench
(c) set standards
(d) marks on a bench
(e) None of these

8. ‘Customisation’ means
(a) Customers’ personal accounts
(b) customers selling goods
(c) special products for each customer
(d) better relations
(e) All of these

9. Customer Retention means
(a) retaining the customers at the Bank for the full day
(b)quick disposal
(c)customers dealing with the same bank for a long time
(d)better standards
(e)All of these

10. Value-added services means
(a) given full value for money
(b) better value for better
(c) costlier service
(d) additional service
(e) All of these

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