Marketing Quiz 13

1. Customer Database is used by
(a)individuals
(b)institutions
(c)builders
(d)marketing experts
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)None of these[/dropshadowbox]

2. Customization means
(a)designing products to suit the company
(b)designing strategies of suit the company
(c)designing products to suit individual customers
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)All of the above[/dropshadowbox]

3. Product mix means
(a)distributing a mix products
(b)collecting ideas to sell better
(c)satisfying the customers
(d)bundle of products required by the customer
(e)various products designed by the Company

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)various products designed by the Company[/dropshadowbox]

4. Selling skills are judged by
(a)number of goods sold
(b)amount of profit earned
(c)number of customers converted
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)All of the above [/dropshadowbox]

5. Rural marketing involves
(a)selling to rural banks
(b)selling by rural banks
(c)selling to rural customer
(d)arranging industrial exhibitions
(e)All of the above

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of the above[/dropshadowbox]

6. Direct Marketing is necessary for
(a)having a focused approach to marketing
(b)boosting sales
(c)better customer contacts
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="250px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)All of the above [/dropshadowbox]

7. Marketing of Internet Banking means
(a)meeting of Banks on the net
(b)net practice
(c)marketing the usage of Banking transactions through internet
(d)transactions with foreign countries
(e)All of the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](c)marketing the usage of Banking transactions through internet [/dropshadowbox]

8. Difference between Direct and indirect Bank Marketing is
(a) Direct Marketing is to Bank’s employees. Indirect is to outsiders
(b) Direct Marketing is to outsiders. Indirect is to employees
(c) Direct Marketing is to Bank’s owners. Indirect is to outsiders
(d) Direct Marketing is to other Bank’s employees. Indirect is to outsiders
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e) None of these[/dropshadowbox]

9. Transaction Marketing means
(a)marketing only to strangers
(b)mere selling of goods
(c)doing banning transactions
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)All of the above [/dropshadowbox]

10. In Marketing it is necessary to identify
(a)potential sellers
(b)selling employees
(c)potential products and services
(d)key existing and potential customers
(e)All of the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of the above[/dropshadowbox]