SBI PO Previous Asked Marketing Questions

1. Market research is useful for ____?
(1) Deciding proper marketing strategies
(2) Deciding the selling price
(3) choosing the right products
(4) choosing the sales person
(5) All of these
Ans. (5)

2. A call means:
(1) shout out to somebody
(2) profession or business
(3) visiting friends
(4) visiting prospective customers
(5) after‐sales service
Ans. (4)

3. Conversion means:
(1) meeting a prospective client
(2) interacting with a prospective client
(3) converting an employer into an employee
(4) converting a seller into a buyer
(5) converting a prospective client into a buyer
Ans. (5)

4. Customization means:
(1) acquiring more customers
(2) regulating customers
(3) special products to suit each customer
(4) more products per customer
(5) All of these Ans.
(3)

5. Modern style of marketing include
(1) digital marketing
(2) tele‐marketing
(3) e‐commerce
(4) e‐mails solicitation
(5) All of these
Ans. (5)

6. E‐Marketing is the same as
(1) virtual marketing
(2) digital marketing
(3) real time marketing
(4) all of these
(5) None of these
Ans. (4)

7. Value‐added services means
(1) costlier products
(2) large number of products
(3) additional services
(4) at par services
(5) None of these Ans. (3)

8. Aggressive Marketing is necessitated due to:
(1) globalization
(2) increased competition
(3) increased production
(4) increased job opportunities
(5) All of these
Ans. (2)

9. Efficient Marketing styles require
(1) proper planning
(2) good communication skills
(3) team work
(4) knowledge of products
(5) All of these
Ans. (5)

10. The performance of a salesperson depends on
(1) salary paid
(2) sales incentive paid
(3) sizes of the sales team
(4) ability and willingness of the salesperson
(5) team leader aggressiveness
Ans. (4)

11. The sole aim of marketing is to
(1) increase sales
(2) increase the number of employees
(3) increase profits
(4) increase production
(5) All of these
Ans. (1)

12. Lead generation means
(1) tips for selling tactics
(2) tips for better production
(3) generating leaders
(4) likely sources for prospective clients
(5) All of these
Ans. (4)

13. Find the correct statement:
(1) Marketing is redundant in monopolistic companies
(2) The performance of a salesperson depends on the amount of incentives paid
(3) Marketing is influenced by peer performance.
(4) An increase in market shares indicates fall in business volume.
(5) A mission statement is part of the Company's Prospectus.
Ans. (5)

14. Which of the following is the first step in the 'transaction processing cycle', which captures business data through various modes such as optical scanning or at an electronic commerce website?
(1) Document and report generation
(2) Database maintenance
(3) Transaction processing
(4) Data Entry
(5) None of these
Ans. (1)

15. CRM (Customer Relationship Management) is
(1) A pre‐sales activity
(2) A tool for lead generation
(3) An ongoing daily activity
(4) The task of a DSA
(5) All of the above
Ans. (5)

16. Bancassurance can be sold to
(1) All banks
(2) All insurance companies
(3) Insurance Agents
(4) All existing and prospective bank customers
(5) All of the above
Ans. (4)

17. Cross‐selling is not effective for which one of the following products?
(1) Debit Cards
(2) Savings Accounts
(3) Internet Banking
(4) Pension loans
(5) Personal loans
Ans. (2)

18. Which of the following is not involved in the Growth Strategies of a company?
(1) Horizontal integration
(2) Vertical Integration
(3) Diversification
(4) Intensification
(5) None of these
Ans. (4)

19. A successful "Blue Ocean" requires
(1) Effective communication
(2) Innovative skills
(3) Motivation
(4) All of the above
(5) None of these
Ans. (4)

20. Cross‐selling is a basic function of
(1) All employers
(2) All employees
(3) All salespersons
(4) Planning Department
(5) All of the above
Ans. (3)

21. Data mining means analyzing the data stored with
(1) The DSA
(2) The front‐office staff
(3) The back‐office staff
(4) The customers
(5) None of these
Ans. (3)

22. SME means
(1) Selling and Marketing Establishment
(2) Selling and Managing Employee
(3) Sales and Marketing Employee
(4) Small and Medium Enterprises
(5) None of these
Ans. (4)

23. One of the following is not included in the 7 P's of Marketing. Find the same.
(1) Product
(2) Price
(3) Production
(4) Promotion
(5) None of these
Ans. (3)

24. The target group of the SME loans is
(1) All businessmen
(2) All professionals
(3) All SSIs
(4) All of the above
(5) None of these
Ans. (3)

25. Home loans can be best canvassed among
(1) Builders
(2) Flat owners
(3) Land developers
(4) Agriculturist
(5) Individual wanting to buy a flat or house
Ans. (5)

26. Online Marketing is the function of which of the following
(1) Purchase section
(2) Production Department
(3) IT Department
(4) Design Section
(5) A collective function of all staff
Ans. (5)

27. Customization is useful for
(1) Designing customer specific product
(2) Call centres
(3) Publicity
(4) Motivating the staff
(5) Cold calls
Ans. (1)

28. The key challenge to market‐driven strategy is
(1) Selling maximum products
(2) Employing maximum DSAs
(3) Delivering superior value to customers
(4) Being rigid to changes
(5) Adopting shot‐term vision
Ans. (3)

29. Effective selling skills depends on
(1) Size of the sales team
(2) Age of the sales team
(3) Peer strength
(4) Knowledge level of the sales team
(5) Educational level of the sales team
Ans. (3)

30. Generation of sales lead can be improved by
(1) being very talkative
(2) increasing personel and professional contact
(3) being passive
(4) engaging recovery agent
(5) product designs Ans.
(2)

31. A market plan is
(1) performance appraisal of the marketing staff
(2) company prospectus
(3) documented marketing strategy
(4) business targets
(5) call center
Ans. (3)

32. Marketing channels means
(1) delivery objects
(2) sales target
(3) delivery outlets
(4) delivery boys
(5) sales teams
Ans. (3)

33. Social marketing is
(1) share market prices
(2) marketing by the entire society
(3) internet marketing
(4) marketing for the social cause
(5) society bye‐laws
Ans. (4)

34. Service marketing is the same as
(1) internet marketing
(2) telemarketing
(3) internal marketing
(4) relationship marketing
(5) transaction marketing
Ans. (4)

35. Market‐driven strategy includes
(1) identifying problems
(2) planning marketing tactics of peers
(3) positioning the organization and its brands in the market place
(4) internal marketing
(5) selling old products
Ans. (3)

36. Innovation in marketing is same as
(1) motivation
(2) perspiration
(3) aspiration
(4) creativity
(5) team work
Ans. (4)

37. Personal loans can be canvassed among
(1) salaried person
(2) pensioners
(3) foreign nationals
(4) NRI Customers
(5) Non‐customers
Ans. (1)

38. Market expansion means:
(1) Hiring more staff
(2) Buying more products
(3) firing more staff
(4) Buying more companies
(5) None of these
Ans: 5

39. Effective marketing helps in‐
(1) Developing new products
(2) Creating a competitive environment
(3) Building demand for product
(4) All of these
(5) None of these
Ans: 4

40. A good seller should have the following qualities‐
(1) Developing the work
(2) Submissive
(3) Sympathy
(4) All of these
(5) None of these
Ans: 4