1. In a flexible firm, 'core workers' are:
(1) numerically flexible
(2) Functionally flexible
(3) both(l)and (2)
(4) neither(l)nor(2)
(5) None of these
2. Which of the following is NOT part of an organisation's micro-environment?
(1) Customers
(2) Suppliers
(3) Competitors
(4) Government legislation
(5) None of these
3. Which of the following is an element of an organisation's internal-environment?
(1) Competitors
(2) Employees
(3) Wholesalers
(4) Retailers
(5) None of these
4. A method of comparing the internal capabilities of an organisation with the demands and challenges of its external environment is referred to as:
(1) SHOT analysis
(2) SWOT analysis
(3) Stakeholder analysis
(4) Shareholder analysis
(5) None of these
5. The marketing environment IS the actors and forces outside market mg that affect marketing management's ability to:
(1) Make money.
(2) Increase shareholder wealth.
(3) Develop and maintain successful transactions with its target customers.
(4) Ward off government intervention.
(5) None of these
6. All of the following would be forces that might be contained in a company's microenvironment EXCEPT:
(1) Economic forces.
(2) Marketing channel firms.
(3) The company itself.
(4) Suppliers.
(5) None of these
7. Which of the following would be considered to be external to a company's internal environment?
(1) Finance.
(2) Accounting.
(3) Marketing intermediaries.
(4) Manufacturing.
(5) None of these
8. Marketing research firms, advertising agencies, and media firms would all be examples of which of the following marketing intermediaries?
(1) Resellers.
(2) Physical distribution firms.
(3) Marketing service agencies.
(4) Financial intermediaries.
(5) None of these
9. Which of the following publics would MOST LIKELY include managers, volunteers, and the board of directors?
(1) Internal public.
(2) Financial public.
(3) General public.
(4) Local public.
(5) None of these
10. Which of the following environments is primary in its effect on consumer buying power and spending patterns?
(1) Technological environment.
(2) Economic environment.
(3) Cultural environment.
(4) Demographic environment.
(5) None of these
ANSWERS
1.2
2.4
3.2
4.2
5.3
6.1
7.3
8.3
9.1
10.2
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