Marketing Quiz 56

1. What is one of the objectives of Expansion of Product Mix ?
(1) To assure regular demand
(2) To start the production of by product
(3) To increase market recognition
(4) To earn profits
(5) 1,2 and 3

2. Contraction of Product Mix means —
(1) Reducing the number of Product Lines
(2) Reducing the number of Product items in Product lines
(3) Increase Production Capacity
(4) Decrease Production Capacity
(5) 1 and 2

3. The composite of all products offered for sale by a firm" is called :
(1) Product Mix
(2) Product Line
(3) Product
(4) Product item
(5) Special Product

4. Single Product is called
(1) Product Mix
(2) Product item
(3) Product line
(4) Special Product
(5) Normal Product

5. All the product items of the same group are called :
(1) Product line
(2) Product Mix
(3) Product Grade
(4) Special Product
(5) Normal Product

6. Global marketing involves developing marketing strategies as if the world is one market. Which one of the following marketing mix variables is MOST difficult lo standardize for globaling?
(1) Brand name
(2) Package
(3) Media allocation
(4) Labels
(5) None of these

7. When Graphic Products decided to go international with its marketing effort, it adopted a totally global approach. Which one of the following factors did GP MOST likely experience difficulty with as the firm applied a global strategy for marketing?
(1) Branding
(2) Product characteristics
(3) Packaging
(4) Advertising
(5) None of these

8. When products are introduced into one nation from another, acceptance is far more likely
(1) if prices are set very low
(2) when bribes are paid lo local officials lo aid distribution
(3) if there are similarities between the two cultures
(4) if packaging is adjusted to match local customs
(5) None of these

9. Which of the following is often used to raise revenue for a country and/or to protect domestic products?
(1) A quota
(2) A warning label
(3) An embargo
(4) An import tariff
(5) None of these

10. The_____is the difference in value between a nation's exports and its imports.
(1) balance of payments
(2) export/import ratio
(3) gross domestic product
(4) net trade value
(5) None of these

ANSWERS

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