1. The pricing strategy for credit cards depends on ___________
(a) Competition
(b) Customer’s income
(c) Customer Relations
(d) Customer awareness
(e) Customer usage
2. Offsite Marketing means ____________
(a) Sales persons
(b) Marketing in the Production Department
(c) ATMs
(d) Marketing inside the Branch
(e) Marketing function out side the Branch
3. One of the following is not a Target group for Savings Accounts ___________
(a) Salaries persons
(b) Doctors
(c) Public Servants
(d) Insurance agents
(e) Loss making companies
4. Rural bank marketing has good scope for ___________
(a)Industrial loans
(b) corporate loans
(c) NRI loans
(d) Tractor loans
(e) All of the above
5. ASBA accounts are type of _____________
(a) Loan accounts
(b) Credit card facilities
(c) Savings accounts
(d) Export- Import remittances
(e) Internet Banking
6. Good marketing requires one of the following …………………….
(a) proper planning
(b) good team work
(c) good communication skills
(d) knowledge of products
(e) All of these
7. The main directory of a disk is called the ……………..directory
(a) Root
(b) sub
(c) folder
(d) network
(e) None of these
8. Marketing is a ……………
(a) one day effort
(b) team effort
(c) one man effort
(d) All of these
(e) None of these
9. Service Marketing is the same as ………….
(a) Transaction Marketing
(b) Relationship Marketing
(c) Internal Marketing
(d) Outdoor Marketing
(e) All of these
10. Marketing is influenced by …………….
(a) Product demand
(b) public taste
(c) buyer behavior
(d) brand image
(e) All of these
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