Marketing Quiz 14

1. NRI is an easy target for effective marketing because
(a) He likes Indian goods
(b)he does not like Indian goods
(c)he is easily approachable
(d)it is cheaper to contact NRIs
(e)there are special products designed for NRIs

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)there are special products designed for NRIs[/dropshadowbox]

2. A DSA helps in
(a)Boosting Direct Sales
(b) Contacting customers on the Net
(c) Indirect Marketing
(d) Direct Telemarketing
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d) Direct Telemarketing [/dropshadowbox]

3. Marketing is required for
(a)boosting production
(b)boosting production
(c)boosting profits
(d)improving customer service
(e)All of the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)All of the above[/dropshadowbox]

4. A cold call is
(a)best way to do marketing
(b)a last resort for marketers
(c)marketing at random
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](b)a last resort for marketers [/dropshadowbox]

5. A call can be effective by
(a) making a phone call
(b) sending an e-mail
(c)calling on friends
(d)service with several facilities
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e)None of these[/dropshadowbox]

6. Good selling skills involves
(a) Alertness
(b) knowledge of competition
(c) perseverance
(d) sympathy
(e) All of the above

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e) All of the above[/dropshadowbox]

7. Which of the following is not a channel for bank marketing?
(a)Telemarketing
(b) Internet Banking
(c) Mobile banking
(d) Existing satisfied customers
(e) None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](e) None of these[/dropshadowbox]

8. A prospect means
(a) a person likely to work in a bank
(b)college syllabus
(c)a religious head
(d)a likely buyer
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)a likely buyer [/dropshadowbox]

9. Product development is
(a)useful for bank marketing
(b)not useful for bank marketing
(c)they have no role to play in bank marketing
(d)All of the above
(e)None of these

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](a)useful for bank marketing [/dropshadowbox]

10. Marketing is successful when
(a)demand exceeds supply
(b)supply exceeds demand
(c)exports are heavy and costly
(d)salesmen are effectively trained
(e)All the above situations

[dropshadowbox align="none" effect="lifted-both" width="500px" height="" background_color="#ffffff" border_width="1" border_color="#dddddd" ](d)salesmen are effectively trained [/dropshadowbox]